THE ART OF THE PRESS E-Book

Created by a licensed silk press specialist with years of experience behind the chair, The Art of the Press is a stylist’s guide to mastering the fundamentals of a flawless, healthy silk press from start to finish.

This 20-page digital guide walks you through every stage of the process — from product selection and scalp analysis to tools, technique, and aftercare. Whether you’re just starting out or refining your current press routine, this book helps you press with more precision, moisture retention, and long-lasting results.

Inside, you’ll get:

• A complete product guide for cleansing, conditioning, heat protection & styling
• Scalp and hair analysis insights to guide your approach for every client
• Step-by-step breakdowns of shampooing, blow-drying, and flat ironing
• Pro tips for styling, finishing, and extending the life of your press
• A full toolkit checklist + bonus care recommendations

✨ The Art of the Press is designed to help you deliver healthy, beautiful results with confidence, care, and culture at the center.